After years of auditing hundreds of Google Real Estate Photo Editing Ads accounts, we often see sneaky areas that can become gold mines to tighten results. Account audits often help you find places where revenue may be escaping. You can also reveal some costs that can affect your bottom line. There are countless ways to audit your account, and there are some really specific things you can dig into to find out where you might be leaking cash. Here are some of Real Estate Photo Editing my reliable ways to check in myself from time to time as a manager. 1. Location performance It's easy to forget that performance is high when you start a campaign with the default Real Estate Photo Editing settings for regional targeting.
Location targeting campaign defaults have always Real Estate Photo Editing been a bit sneaky, hidden under the location option dropdown. The appearance is as follows. 4 important tips for auditing your Google Ads account This setting allows Google to display ads outside the core target area. Additional users are those who are interested in the area of Real Estate Photo Editing interest. Your ad will appear because you've displayed content related to the term used in your search or the location of your target. In other words, they are not where you are actually targeting! To see the performance of these two very different audience types, go to the Reports area and then to the User Locations option. 4 important tips for auditing your Google Ads account A large number of columns showing the user's location from country to city are listed. advertisement Continue reading Real Estate Photo Editing below You can remove them all and drop them in the location type column. This distinguishes between users who are physically in the target area and those who are interested in the target area. 4 important tips for auditing your Google Ads account Evaluate what these two audience types do for you.
Sometimes the results are terrible, sometimes Real Estate Photo Editing they are great. In this case, the target location works well for this client. advertisement Continue reading below Why? Because they are targeting the suburbs of New York City. Historically, many of their target audiences commute to the city every day from their suburbs. Such instances with Real Estate Photo Editing densely populated areas or frequently moving users can really benefit from setting the location of interest . With other types of accounts, this can be done badly. By changing your advanced location targeting settings to targeted location-only users, you can continue to show your ads only to the audience that actually achieved