Because the course products depend greatly on the platform, and the completeness of platform functions and the precision of operation will directly determine whether the course executive list products can impress students. . The platform also needs a steady stream of course product content as support to maintain or enhance user stickiness. 2. At present, several common product operation division modes 1. Course operation leads the overall product, and executive list platform operation downstream intercepts content distribution In this mode, the content and products of the entire education and training line are output by a team, who is responsible for the quality and progress.
Other comprehensive operation departments (APP, applet, Shuangwei, video platform) control the right to speak in the distribution process and are responsible for related work. The comprehensive operation department puts forward content requirements executive list for different education and training lines and obtains corresponding deliverables. This model will have higher requirements for the students of course operation, because it is necessary to make a executive list comprehensive evaluation of the rationality of the content display forms and needs of different platforms to achieve efficient collaboration. 2. Based on the teaching form or user source terminal research and development courses,
Course operation and platform operation are implemented by the same team This model has extremely high requirements for the company's overall teaching strength, and it is easier to achieve the desired goal of refined operation. The management of the executive list company forms a team based on the teaching mode (recorded courses, live courses, offline training courses, double-teacher classes) or platform forms to implement the overall teaching output and operation executive list output, and requires the corresponding team to be a GMV within its jurisdiction or ROI responsible. This model has relatively low requirements for students in operation positions, but higher requirements for teaching teams.