Editor's introduction: Relying on trendy culture, Dewu has experienced a relatively rapid development. Dewu, formerly known as "Poison", is a platform related to bulk sms service shoe sales. After the name change, it is not only limited to shoes, but now it has become the favorite of the post-90s and even the post-00s. From the perspective of analyzing Dewu APP, this article will give you a deep understanding of the operation logic of this company and the trendy e-commerce industry, hoping to inspire you. The rise of the national tide is a manifestation of the cultural self-confidence of the "Generation Z". As a bridge connecting consumers at one end and brands at the other, Dewu App is gradually bulk sms service becoming the first choice for a new generation of young people to buy trendy products. It is understood that the "post-90s" users on the Dewu App account for more than 80%. Apple, Breitling, CalvinKlein,
Casio, the North Face, xVessel, Bubble Mart and other top brands in various categories have selected the Dewu App as the first online new product launch bulk sms service place. How did this trendy e-commerce platform, which has only been established for 6 years, quickly become a domestic top player? From the perspective of analyzing Dewu APP, this article will give you a deep understanding of the company and the operation logic of the trendy e-commerce industry. It will be analyzed from the following aspects: industry analysis Competitive Analysis User value analysis business value analysis Product iteration analysis Product Structure Analysis Operational Analysis Summarize 1. Industry analysis Trend e-commerce is based on young people born in the 90s as the main users, providing bulk sms service them with fashion brand clothing, footwear, fashion play, beauty and other commodity purchase services, as well as a fashionable cultural community that can share and interact.
Compared with the post-70s and post-80s, the material and spiritual life of the post-90s have greatly improved. Their consumption preferences focus bulk sms service more on the purchase experience and the satisfaction of spiritual value, and they are more willing to pay for their love and feelings. Cultural and fashion consumption are both important options for young users to upgrade their consumption. Due to the special attributes of some trendy consumer goods, the supply of some popular trendy products will be very tight, and "can't buy" and "fear of fakes" are frequent pain bulk sms service points. At this time, Dewu proposed the model of "appraisal first, delivery later" to solve the pain points of users. In this model, the business continued to expand, and the trend of e-commerce was developed rapidly.
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